Next, determine how the effectiveness of your strategy will be measured.

What's the sales team's budget, how many team members are there, etc.? You will also need to determine how to distribute company resources to carry out these sales.

This should cover price management (how will the product be priced?) and quantity management (how much of the product needs to be purchased from suppliers?). (Slide 2) Sales strategy sub-areasįirst, create a sales plan. You can also welcome back recurring customers to repurchase or refer you to new customers. This analysis is to improve in areas where you lost sales or couldn't gain customers so you can conduct follow-ups to warm up cold leads with new tactics. Next comes customer data management and analysis of improvement areas. Craft a brand message and determine your target audience.Īfter the marketing kickoff, create your sales plan and budget, and your sales control strategy. To actually acquire customers, begin with the marketing process. This consists of an evaluation of your product's position in the marketplace and a competitive audit of other prominent players in the current landscape. To find customers, research the market first. To have a healthy funnel of customers, you must find, acquire, then retain them. This is where you define and map out the process behind your sales strategy. Application Sales mind-mapĪ sales strategy begins with a sales mind-map. Improve a weak sales pipeline and identify your ideal customers, classified by order of greatest opportunity, to maximize your efforts. Manage time more efficiently and juggle multiple priorities. With a strategic action plan that works for your organizational circumstances, you can prospect, qualify, and close more sales across a wide variety of channels.ĭevelop a solid sales concept with a well-rounded marketing mix. Use a customer survey to conduct post-sales surveys or questionnaires and keep up your customer relationship management. Use a SWOT Analysis to determine the strengths, weaknesses, opportunities, and threats that could benefit or impede your sales strategy. A sales mind map defines the process of how you will find, acquire, and retain then transform customers into repeat sales who refer others.

Blue sheet sales strategy